Apps for The Best Smart Options for You

Apps for The Best Smart Options for You

Today, there is no longer any doubt about the importance of having a site accessible by mobile, whether
responsive or dedicated. However multi business system, do you know the advantages of a mobile app over a mobile version
of a site?
Since 2016, the applications continue to evolve. We have seen the emergence of PWAs (Progressive
Web Apps) and other solutions dedicated to bridging the gap between web apps and mobile
applications. We invite you to read this article: Should we choose between a web application and a
mobile application to experience a real "back to the future".
Today, there is no longer any doubt about the importance of having a site accessible by mobile, whether
responsive or dedicated. For the smart home apps this is most important.

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However, do you know the advantages of a mobile app over a mobile version of a site?
With a penetration rate of 55%, France ranks third in the world (far behind England and the United
States). More than one in two French people own a smartphone and the share of mobile traffic should
increase more and more if we catch up with our Anglo-Saxon neighbors. In addition, according to
Google, “consumers consult their phones 150 times a day”, what they call “micro-moments”. Thus, each
of these moments is an opportunity for a brand to influence the decisions and preferences of customers.

Increase brand or company awareness
Having an application, although it is becoming more and more frequent, makes your company or your
brand a modern player and close to its consumer. Launching a mobile app gets more talk about your
brand than launching a new site. This is all the more true if the latter is innovative and uses connected
objects, for example.

Retain the customer
What is the object that we always carry with us? Our smartphone, of course! And yes, having an
application allows consumers to see your brand every day on the desk of their phone… Due to this
proximity, this makes it a very good relationship marketing tool.

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Improve accessibility
Websites are often designed first in their desktop version and then adapted to mobile by responsive
design. Although “Mobile First” practices are being put in place to design new web projects, this does
not yet concern the majority of sites and we are very far from it.
So, when we develop an application, we think above all MOBILE! We synthesize the information to
display, we select the most suitable functions for the mobile and we work on the ergonomics. A mobile
application is not a copy and paste of the site but must provide a new experience.

The standardization of interfaces (with the material design of Google for example) also allows a rapid
handling of the application.

Send push notifications
While the open rate of marketing emails is at its lowest, that of push notifications is over 90% with a
conversion rate 4.5 times higher. Sounds, vibrations, banners or pastilles, the choice is wide to attract
the attention of the mobile user. Be careful not to overdo it, you have to be there at the right moment.

Create bridges between digital and physical
Fashion is “click and collect” and retailers increasingly want to create links between their on-line and off-
line systems. Thus, after a purchase in store, you can send a notification to the customer to rate the
product or service on the dedicated application; thanks to the geolocation system, you can send
targeted promotions to customers who approach the point of sale.